2012 Doublespeak: Beautiful Lengths

So this is the new commercail  for Pantene Pro V’s Beautiful Lengths Campaign. I want to make this post about the ingredients that are in this shampoo, and make people more aware of what they’re really buying. Although I do think that campaign has positive aspects, I don’t think it’s responsible to advertise a shampoo which has dangerous chemicals in it to promote cancer awareness. 

“Created in 2006, the Pantene Beautiful Lengths program encourages women to cut and donate their hair so it can be turned into real-hair wigs.

The wigs are then distributed free of charge at American Cancer Society Wig Banks to women across the US who are undergoing cancer treatment.”

Let’s look at the ingredients:

As you can see, some of those ingredients look really questionable. What makes me really upset though, it how a lot of hair companies are wrapping their products in ribbons and marketing them as something safe, something that will go towards a good cause, which it partly does, but at the same time, causing harm.

But why isn’t there more focus on PREVENTING cancer? Like avoiding chemicals that are harmful?

I wanted to make this post to show just how fraudulent advertising is, in case some weren’t already aware that it’s just a big show to sell you something. 

Side Note: You NEVER know what’s in the fragrance part because it’s considered a “trade secret”.
Good news: this product does not contain parabens

Chemicals to Avoid! > HERE! and HERE!

* Links in Blue


One Response to “2012 Doublespeak: Beautiful Lengths”

  1. Thanks for this info… I personally think it’s done intentionally, on the one hand putting people in danger, on the other hand “doing good” – a black magic kind of thing. I never fell for advertising like this (ESPECIALLY when it’s there to “fiight” all kinds of cancer because I also see health stuff and the human body in general differently and chemo therapy means DEATH, everboydy [women] knows what they are getting into beforehand, so it’s their own “fault” so to speak if their hair falls out, and “they” know it. Free will is free will. I would never ever get such a treatment where my hair would fall out and I would be totally weak and feel even more sick. That’s what chemo does – it makes it just worse. It’s intended to do so, I don’t doubt that anymore. So these kinds of “doing good” encourage people to acknowledge chemo therapy as a normal thing to do, it’s so normal everybody should sell their hair… I hope you understand what I mean… They are also setting an anchor in your mind about 1. cancer and 2. treatment in a way. All black magic!

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